Wednesday, December 27, 2006

Use Your Website To Acquire Email Addresses

Hmmm, do you think this could this be more obvious...

But are you doing it? More importantly...

Are you doing it well?
Have you tested your copy?
Your Format?
Is it easy to find?
Easy to sign up?

TEST IT! And keep testing it.

Don’t over look your site for name collection... if you take it for granted you'll miss out on the highest producing dollar per "free" name available.

So make the sign up easy and accessible.

AND last, but not least... if you make sure every landing page leads to a sign up… then your doing just fine in my book.