Saturday, December 02, 2006

Market to the Lifetime Value

Many business owners see only up-front dollar signs when they formulate their online strategy. They cannot see why anyone would offer all of this great information or these services for FREE. They want to charge people to access tips & information, or charge a membership fee for visitors to participate on their site. This owner asks "How can I make the most money with my site?"

The question that should be asked is "How can I best serve my market?"

Don’t focus on the short-term sale. Concentrate on the long-term benefit to the business. The money is in the name, and marketing to its lifetime value.