Thursday, November 30, 2006

How Much Should You Give Away?

I use the phrase “Create Value or Die”. Your online business must give value at every opportunity. But how much do you give away and how much to "reserve" for paying products or services? The answer is… give everything you can think of, and only hold back premium information.

Look at it this way… if the information on your site doesn’t change why would someone come back? But if you give away value – they come… they stay… they come back… they buy… they buy again.

Better yet, send them interesting information via an e-letter and you keep up the relationship on your terms. Plus, if this means you need to come up with new ideas or services or products – good! It will only improve your business. It will make you develop a deep and profitable “back-end”.