Wednesday, November 08, 2006

Free, Free, Set them FREE!

As they say, the only marketing word better than “Sale” is “FREE”! Giving away free content attracts customers and keeps them coming back. It provides credibility. Provide samples of your work, a database of contacts for complementary services, free reports, and software downloads, etc.

The FREE e-letter is the most successful model to acquire and monetize an audience. (more to come on this later)