Tuesday, November 28, 2006

Should you really give away your content?

Yes. But under the Free Content Model are you really giving it away? Or are you simply creating value for your business?

If you’re not familiar with the Free Content Model here it is in a nutshell:

Step One: Create Value
Step Two: Give It Away
Step Three: Build An Email Opt-In List
Step Four: Build a Community
Step Five: Convert names to Buyers

So are we really giving away value with no expectation of something in return? No. We give up something of value and what we get is something of value - an email address. An extremely valuable business asset that we use to build an email list.