Why is FREE important?

It’s a vehicle to maintain contact and build a relationship. You're developing a customer base where you can continue to promote your products and services. As those on your list get to know you and the value of the information you provide, they start to trust you. Your recommendations and suggestions will mean something to them. So when you return with a suggestion for a great product or service, chances are they will purchase from you instead of from someone else.

“Give them more than they asked for. Give them more than they expected.”