“Why bother bringing in more visitors to a site that converts poorly” ~ Tom Leung, Product Manager, Google, at PubCon 2007Today's take away is about your site, your products, your brand. Do you know what others are saying about you?
If not, you need to.
Any and all negative comments can damage your business. A simple way to keep track of who is posting about you online is Goolge Alerts. Sign up and Google will tell you every time your site, brand or keywords are indexed.
This allows you to be on top of any negativity that may need to be addressed. It's the difference between being proactive vs. reactive... or the difference between making money or not.
More later - gotta catch a plane back home.