"Content is marketing" ~ Richard Rosenblatt, CEO Demand Media, at PubCon 2007Today... two take aways:
(1) Go buy every variation of your business domain.
Everything... .biz, .info, .tv, etc. Get every variation that is available not just the marketable ones. They are ALL seen the same in the eyes of Google and the other engines.
No better or worse than .com and/or .net.
Buy 'em and 301 redirect 'em to your site. Do it now before someone else does.
This is nothing new nor earth shattering, but it's one of those things that we often forget as we're marketing at 100 miles per hour.
(2) A great way to build your business is to empower your community to create content for your site. But don't stop there... go so far as to let them virtually manage the day to day operation of your site. If you can do that your online business will grow exponentially.
Can't be done you say? Have I gone mad?
Au contraire mon frère!
Think youtube.com... digg.com... there are numerous examples to learn from, eh?
That being said, your homework assignment is to figure out how you can apply that to your current online business.
Go fight win!