Friday, August 10, 2007

Delivery In Moderation

"Temperate temperance is best; intemperate temperance injures the cause of temperance." ~ Mark Twain (1835-1910) U.S. humorist, writer, and lecturer
My friends at the Mequoda Group just put together a list of 21 platforms that publishers can use to deliver content.

It is as follows:

1. Magazines
2. Print Newsletters
3. Email Newsletters
4. Books
5. Reports
6. Live Events
7. Radio
8. Television
9. CDs
10. DVD Video
11. DVD-ROMs
12. RSS Feeds
13. Podcasts
14. PDFs
15. Mobile
16. Software
17. Seminars
18. Video
19. Websites
20. Merchandising
21. Service

Good list... I'm sure I could brainstorm more, but informative nonetheless.

I'm not listing this to tell you that your business needs to do all these. Not every business does, but maybe there is something here you're not doing that you should be.

Take for example the DVD... instead of letting past issues go to waste in your site archives you could repackage them and reissue them on DVD. Access to your digital archives could be a great way to bring in additional revenues if not new names to your files.

The best businesses produce product across multiple platforms to meet the varying needs and habits of their audience. Give them what they want, eh?

But keep it in moderation. In other words, don't change your business model completely overnight. Test in moderation. Heck, provide all platforms in moderation.

Don't start publishing 8 or 9 new videos a week when 2 or 3 will do. (heck, some computers still can't play these) Just like investing... diversification is the key.

So please don't change for change sake.

Stay creative but test everything. You'll find that a little bit of everything works best. Something for everyone. Let the visitors decide in what format they want to receive content in.

As is our motto here at CVoD, " ...go to the court of last resort - the buyers of your product.”

Don't limit your success by not testing new methods. Your business, online or offline, needs to explore all possibilities by offering multiple formats. You might be surprised by the results.