“I haven't trusted polls since I read that 62% of women had affairs during their lunch hour. I've never met a woman in my life who would give up lunch for sex.” ~ Erma Bombeck, U.S. humorist, (1927-1996)What do the polls say...?
It's not too late to start marketing online. Why do I say that?
Besides the fact that the Web is filled with thousands of websites... very bad websites. AND that the e-letters associated with these sites are little more than advertisements, if not actual advertisements.... besides that.
The fact is that the audience which we call the "Internet Marketplace" is indeed getter bigger.
Are you serious?
According to a new Harris Poll, 79% of adults -- about 178 million -- spend an average of 11 hours a week on the Internet. That's a 10% increase over last year.
The Harris Poll was conducted by telephone within the United States in July 2007 (July 10 and 16, 2007) and October 2007 (October 16 and 22, 2007) among 2,062 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region, number of adults in the household, size of place (urbanicity) and number of phone lines in the household were weighted where necessary to bring them into line with their actual proportions in the population.
The results reflect a steady rise since 2000 when 57 percent of adults went online, and 2006 when the figure rose to 77 percent.
Only 9% were online in 1995, were you? (I was)
The amount of time people are spending online has also increased. The average number of hours per week that people are spending online has risen to 11 hours, up from 9 hours in 2006 and 8 hours in 2005.
So if more people are online spending more of their valuable time... you'd be crazy not to tap into this market, eh?
Loyal CVoD reader now this, but for you newbies... why leave money on the table, or rather on the Internet?
Get you business online today. Are you late... yes. Too late?
Join the party... just don't forget to create value or die.
Come join the party, or as Dave Barry says:
“The Internet is a giant international network of intelligent, informed computer enthusiasts, by which I mean, "people without lives." We don't care. We have each other...”