Monday, October 15, 2007

Reduce, Reuse, Recycle

"If your brother or your sister's got some cool clothes
You could try them on before you buy some more of those
Reuse, we've got to learn to reuse"

~ Jack Johnson, American musician, "The 3 R's"
Yes this is CVoD... but today is Blog Action Day.

The world-wide blogging community is writing today about the environment. Our aim is to get everyone talking towards a better future. The trick is for your CVoD editor to apply it to web marketing.

But that's easy.

A major part of my web marketing philosophy is based on one of the best buzz phrases in ecology - Reduce, Reuse, Recycle. This is also known as the 3 R's.

That's right kids... For your online business to succeed, one MUST "reuse" your valuable content.

What do I mean by that?

Don't just create an e-letter article, and after broadcasting, just post the issue on your site to collect dust in an achieve section. No sir, that would be wasteful. It would be like using a styrofoam cup that you only use once and then throw away.

Don't throw away any valuable content. Put it to work for you... "reuse" your articles by optimizing them for the engines, and adding a call to action.

Rather than have your great content "reads" become a "one shot" posting that is never seen again... by optimizing the content and adding a call to action, these articles will now get ranked high enough to be found by searchers, and in turn, they will work for you to bring in names or sales.

It's a form of conserving your energy. Plus, you'll get more life out of the words you write.

Makes sense, huh?

Simple stuff but important nonetheless. Just like the 3 R's.

My family tries to practice this at home too. We try to reduce the amount of garbage we produce. We compost all of our food waste for use in our garden. I've also set up leaf compositors for the tress. Leaves are great plant food, don't you know?

I also recycle all our paper, plastic and glass. Lastly, we try to reuse everything from stone and concrete for the paths in our backyard, to clothes for the kids.

It's important to do what you can... just do something.

We do it for our kids and our families future generations. Not to go too earthy-crunchy on you... but I feel we need to teach this next generation about respecting the environment. I hope that it sinks in... and that one day they might actually teach their kids. And if that happens, I'll be happy.

A better gift for my kids I can't think of.

AP

PS - That's it for international "Blog Action Day" - if you have a blog please join us. More web marketing coming later in the week...

PPS - Here is the full Jack Johnson song...

"The 3 R's"

Three it's a magic number
Yes it is, it's a magic number
Because two times three is six
And three times six is eighteen
And the eighteenth letter in the alphabet is R
We've got three R's we're going to talk about today
We've got to learn to

Reduce, Reuse, Recycle
Reduce, Reuse, Recycle
Reduce, Reuse, Recycle
Reduce, Reuse, Recycle

If you're going to the market to buy some juice
You've got to bring your own bags and you learn to reduce your waste
And if your brother or your sister's got some cool clothes
You could try them on before you buy some more of those
Reuse, we've got to learn to reuse
And if the first two R's don't work out
And if you've got to make some trash
Don't throw it out
Recycle, we've got to learn to recycle,
We've got to learn to

Reduce, Reuse, Recycle
Reduce, Reuse, Recycle
Reduce, Reuse, Recycle
Reduce, Reuse, Recycle

Because three it's a magic number
Yes it is, it's a magic number
3, 6, 9, 12, 15, 18, 21, 24, 27, 30, 33, 36
33, 30, 27, 24, 21, 18, 15, 12, 9, 6, and
3, it's a magic number