Sunday, February 18, 2007

Gung Hei Fat Choy!

"Gung hei fat choi! Sun nin fai lok!"

"Good luck and fortune! Happy New Year."

Welcome to the year of the Pig. If you were born in 1923, 1935, 1947, 1959, 1971, 1983, 1995 or 2007 there is no fighting it... you're a pig according to the Chinese zodiac.

According to The Chinese Culture Center of San Francisco's website...

"People born in the Year of the Pig are chivalrous and gallant. Whatever they do, they do with all their strength. For Pig Year people, there is no left or right and there is no retreat. They have tremendous fortitude and great honesty. They don't make many friends, but they make them for life, and anyone having a Pig Year friend is fortunate for they are extremely loyal. They don't talk much, but have a great thirst for knowledge. They study a great deal and are generally well informed. Pig people are quick-tempered, yet they hate arguments and quarreling. They are kind to their loved ones. No matter how bad problems seem to be, Pig people try to work them out, honestly if sometimes impulsively."

Great, my new daughter is going to be a pig!

AND not just any pig! This year is a special year according to the Chinese Zodiac.

It is not only the year of the Pig, it is the Year of the Golden Pig. According to Chinese Foklore, this is an event that occurs once in every 60 or 600 years, depending on who you listen to, and will ensure that a baby born on this year will experience a prosperous and wealthy life.

Don't worry, I am not going to stop working just yet... maybe I'll wait till she hits her teens at least.

For me, the best part of the Chinese New Year is the giving of "hong bao" or "leih sih." These are small red envelopes that relatives, friends and business partners give out to those less senior, perhaps unmarried and/or as a reward for good work. The envelopes contain money in large generous even sums.

So... go set off some firecrackers to scare off all the evil spirits and enjoy the Lunar New Year celebration.


UPDATE: My new PPC campaign is going strong after three full days. I slowed it down a bit - I'll explain why later in the week... the results are as follows:

- 3,992,765 impressions
- 8,954 clicks
- 0.22% click through rate %
- $0.72 average cost per click
- 2,786 names collected
- 31.11% conversion rate %
- $5,934.87 total cost
- $2.13 cost per name acquired