Gung Hei Fat Choy!

Sunday, February 18, 2007

Gung Hei Fat Choy!

"Gung hei fat choi! Sun nin fai lok!"

"Good luck and fortune! Happy New Year."

Welcome to the year of the Pig. If you were born in 1923, 1935, 1947, 1959, 1971, 1983, 1995 or 2007 there is no fighting it... you're a pig according to the Chinese zodiac.

According to The Chinese Culture Center of San Francisco's website...

"People born in the Year of the Pig are chivalrous and gallant. Whatever they do, they do with all their strength. For Pig Year people, there is no left or right and there is no retreat. They have tremendous fortitude and great honesty. They don't make many friends, but they make them for life, and anyone having a Pig Year friend is fortunate for they are extremely loyal. They don't talk much, but have a great thirst for knowledge. They study a great deal and are generally well informed. Pig people are quick-tempered, yet they hate arguments and quarreling. They are kind to their loved ones. No matter how bad problems seem to be, Pig people try to work them out, honestly if sometimes impulsively."

Great, my new daughter is going to be a pig!

AND not just any pig! This year is a special year according to the Chinese Zodiac.

It is not only the year of the Pig, it is the Year of the Golden Pig. According to Chinese Foklore, this is an event that occurs once in every 60 or 600 years, depending on who you listen to, and will ensure that a baby born on this year will experience a prosperous and wealthy life.

Don't worry, I am not going to stop working just yet... maybe I'll wait till she hits her teens at least.

For me, the best part of the Chinese New Year is the giving of "hong bao" or "leih sih." These are small red envelopes that relatives, friends and business partners give out to those less senior, perhaps unmarried and/or as a reward for good work. The envelopes contain money in large generous even sums.

So... go set off some firecrackers to scare off all the evil spirits and enjoy the Lunar New Year celebration.

AP

UPDATE: My new PPC campaign is going strong after three full days. I slowed it down a bit - I'll explain why later in the week... the results are as follows:

- 3,992,765 impressions
- 8,954 clicks
- 0.22% click through rate %
- $0.72 average cost per click
- 2,786 names collected
- 31.11% conversion rate %
- $5,934.87 total cost
- $2.13 cost per name acquired

CVoD Golden Moments...

"You want with your search strategy to accelerate what happens in nature but not to mutate or bastardized it."
~ Andrew Palmer, 12.12.07 -
How Are Your Link Neighbors?

"Friend's don't let friends... spam."
~ Andrew Palmer, 11.04.07 -
Newbies, Spam & Vikings

"Don't throw away any valuable content. Put it to work for you... get more life out of the words you write."
~ Andrew Palmer, 10.15.07 -
Reduce, Reuse, Recycle

"...we take our visitors by the hand, show them what we want to show them, and on every page lead them to our offer."
~ Andrew Palmer, 09.30.07 -
Build Online and Off

"Testing gives us the numbers to see if we are wasting our time and money. It will allow us to improve our conversion rate and acquire subs at a lower CPA, thus improving our ROI."
~ Andrew Palmer, 06.11.07 -
Hit Often, And For Average

"...it's all about landing page copy. It is the conversion of this one page (or versions of it) that will make or break your cost per acquisition and ROI."
~ Andrew Palmer, 05.07.07 -
Marketing And IT

"...the Internet added features such as file transfer, email, Usenet news, HTML, and eventually a place to view people having sex with dogs!"
~ Andrew Palmer, 03.03.07 -
Why We Are Here

"Oh sweet Google. Our love hate relationship continues... and today, would you be my valentine?"
~ Andrew Palmer, 02.16.07 -
Speechless

"...the questions and the answers that you need to base your business on are always in the numbers… be it your P&L’s, name collection efforts, or your web site traffic."
~ Andrew Palmer, 02.08.07 -
Web Analytics and Goju Ryu

"...give them more than they asked for. Give them more than they expected."
~ Andrew Palmer, 11.29.06 -
Why is FREE important?

Who is Andrew Palmer?

An innovator with a proven track record of successfully managing multi-channel marketing campaigns, this pacesetter has cross-functional expertise in Direct Response Marketing, Email Marketing, List and Relationship Building, Search Engine Optimization (Organic & Paid), Affiliate Marketing, Market Analysis & Competitive Intelligence and Web Analytics & Reporting.

A licensed California attorney, Mr. Palmer gave up the practice of law to enter the fast paced field of online/email marketing. Experienced in providing executive level assistance for law firms, non-profits and publishing companies, he deems leadership, management development, and innovation of marketable web initiatives as his strengths. Andrew has advanced degrees in Law and International Business and is a multiple graduate of University of Pacific McGeorge School of Law. His career has taken him throughout Europe and Asia, with extensive time developing new markets in China.

CVoD Quotes to Remember

"...a good business doesn't fight the power, it uses the power to it's advantage. "
Andrew Palmer, 12.12.07 -
How Are Your Link Neighbors?

"...the best description is that Google has grown into the electronic center of human knowledge. That's cool."
~ Andrew Palmer, 09.28.07 -
Happy Birthday Google

"...be it landing page copy or video creative it all comes down quality copywriting."
~ Andrew Palmer, 06.12.07 -
Future Thinking Video

"...Think of the mind set the Google bot has... it's not giving you points for great colors, or a flash intro... you must think like a computer. Think substance over glitter, shine or sparkle."
~ Andrew Palmer, 04.28.07
Are You Google Visible?

"...I know with 100% certainty that when I hit "send" my message arrives as intended. It's readable, content driven and ultimately leads to sale. It's the power of simple text."
~ Andrew Palmer, 04.03.07
Clarity, Not Chaos

"… Spam is all perception... there is no due process. No do-overs or Mulligans. It's often all about the first impression. And if the first impression to your new to file
reader is that of a spammer... there is no changing it."
~ Andrew Palmer, 03.13.07
Spikes, But Sorry, No Mulligans

"...you need to protect your site from link partners who might be using 'no follow' to cheat you. You'd be surprised how aggressive some marketers are and how some are willing to go into black-hat or rather gray-hat territory - charcoal gray - to improve site listings."
~ Andrew Palmer, 02.02.07
Do You Follow or No Follow?

Create Value or Die (CVoD) - Andrew Palmer

Sunday, February 18, 2007

Gung Hei Fat Choy!

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