“Management means, in the last analysis, the substitution of thought for brawn and muscle, of knowledge for folklore and superstition, and of cooperation for force." ~ Peter F. Drucker, American Educator and WriterI'll be speaking in Louisville, Kentucky Feb 10th at 10am at the ANLA Management Clinic. The ANLA has describe my presentation as follows:
Create Value or Die - What's Your Web Philosophy?The ANLA stands for the American Nursery & Landscape Association... it's the national voice of the nursery and landscape industry. Members grow, distribute, and retail plants of all types, and design and install landscapes for residential and commercial customers. ANLA provides education, research, public relations, and representation services to members.
Today's website is no longer a business luxury, it is an essential tool for communicating with your customers. But just like your POS system or that new Bobcat, if you aren’t using it right, you have a very expensive tool that is costing you money.
With most customers today going first to the web before making any major purchase decision, you need to make sure they are finding, and choosing, you! Andrew Palmer can teach you how to create a successful online business by narrowing the field, building a community, and giving away free content from your web site or blog.
In this session you'll discover how to make your online presence stand out from the rest, how to acquire "return visitors" rather than just "surfers" and how to convert visitors into buyers by giving away free content. Learn how creating value for your subscribers can increase your visibility, credibility, sales and revenues!
AND what the ANLA needs is a big serving of CVoD. (For more info go to www.anla.org)
It's gonna be a good time so if you're looking to creave value for your business and you're in the neighborhood...